Friday, September 28, 2007

Until You Walk a Mile In a Pair of Crocs…

This was written by Katie Kasprzak, one of the students in my PR Writing class. The assignment was to write a column. Katie's was really funny and blogworthy. With her permission, I have posted it below

Until You Walk a Mile In a Pair of Crocs…

We have all seen them, might even own a pair or two, and if not, then we are curious what the buzz about Crocs really is all about. These plastic, holey shoes that range from a variety of colors and are ridiculously overpriced seem to be getting everyone’s attention these days. Famous for outfitting boaters, chefs and gardeners, these shoes have taken fashion to an entire different level.

I vowed I would never wear them. They reminded me of gardener shoes. They were big, bulky and not even mildly attractive. Then I got a job at Cabela’s. My friends told me that I would become a victim because they are “comfortable.” I laughed. Then one day it rained, no, it poured. My shoes were soaked and I had a nine and a half hour shift to work. I gave in. I headed straight to footwear and bought a pair of khaki Crocs. I was hooked. They really are comfortable!

Customers comment that they are hideous and tacky. I can’t agree more. Now that I own them, I have vowed only to wear them to work. Okay, and walk my dog. Okay, and maybe the next time it rains on campus. Okay, so maybe I’m just not ashamed to wear them anymore. The truth is they are just shoes. Really, really, comfortable shoes. Crocs are indestructible, washable, colorful, slip resistant, weightless, yet hated by virtually everyone that comes across a pair.

So whatever happened to allowing and respecting a difference of opinion? I don’t personally like the shoe, even though I own a pair. I don’t harp on Croc owners, yet every time I wear mine I get a reality check and people point out how unfashionable these ever-so-popular shoes are.

Crocs are ugly; in fact there are more than 500 Facebook groups that allow people to express their concerns regarding Crocs. In 2002 only 1,500 pairs of Crocs were sold. In 2006 however, Crocs were projected to reach sales more than $200 million. Now that is a lot of ugly shoes!

So, until you have walked a mile, or stood on your feet all day, in a pair of Crocs, back off those that have.

1 comment:

rich said...

nice article Katie!

so you know there is more than 1 comfy foam (not plastic) shoe available on the market.

www.holeysoles.com

the tread (called sole-tek) this company has created helps keep your traction on wet surfaces, as i read you first tried these shoes on a wet and rainy day. they are also not as wide a shoe and fit your foot better........ (my biased opinion). i love my holeys!